Over the past 17 years, Swift has forged an absolutely dizzying musical career, becoming the first woman in the world to earn over 1 billion dollars through her own efforts. Not knowing her is akin to not knowing who the Beatles were in 1968, for heaven’s sake.
In November 2022, Swift became the first female artist in the world to completely oust male musicians from the top ten of the prestigious American Billboard Hot 100 chart. All ten top spots on the chart were occupied by tracks from her album “Midnights.” This year, Taylor once again dominated the chart, claiming 8 out of the top 10 spots alongside two other female artists.
In 2023, Swift experienced an absolute triumph, winning big at the MTV Video Music Awards with a record number of nominations and victories.
Listing all of Taylor Swift’s musical awards is a pointless endeavor; there’s a separate Wikipedia page for that, and it’s genuinely an extensive list. One thing is clear: Swift’s music is a rare case where overwhelming, phenomenal success with the broadest audience is multiplied by absolute recognition and high praise from music critics and the expert community.
Currently, she is on a stadium concert tour, “The Eras Tour,” which kicked off in March 2023 and will conclude at the end of 2024. Due to the pandemic, she didn’t tour for several years and, during that time, released four albums: “Lover” (2019), “Folklore” (2020), “Evermore” (2020), and “Midnights” (2022). When the tour was announced, 3.5 million people registered in the U.S. for pre-sale tickets, and on the opening day of sales, 2.4 million tickets were sold—setting an absolute record for the number of concert tickets sold by an artist in a single day, causing the website to crash due to the overwhelming demand.
In the first six months alone, “The Eras Tour” generated $780 million, propelling Taylor Swift’s personal fortune beyond $1 billion. Her contribution to the U.S. economic growth in that year was estimated at $8.5 billion (alongside the film “Barbie,” by the way). Canadian Prime Minister Justin Trudeau publicly appealed to the artist not to overlook Canada and include it in her tour. Swift accommodated the request, and the final concert of the tour will take place on December 8, 2024, in Vancouver. Tickets for her concerts are in high demand, and the unprecedented ticket demand has led to speculation and fraudulent schemes, resulting in the implementation of new laws to combat speculation and regulate ticket sales.
Realizing that she couldn’t satisfy the demand for her concerts, even considering they take place in the largest stadiums in the world, Swift released the concert film “Taylor Swift: The Eras Tour,” which premiered in October in theaters worldwide and has already entered the Guinness World Records as the highest-grossing concert film in global box office history. By now, the film has already grossed over $250 million.
Whether you like this music or not (the perception of art is purely subjective), it’s evident that Taylor Swift is a musical phenomenon of global scale, already inscribed in the history of music, and will continue to influence the development of musical trends worldwide for a long time. Currently, Swift’s music and lyrics are studied at several universities worldwide.
Taylor Swift worked hard and long to achieve this success. In 2023, Swiftmania reached such proportions that the largest American media conglomerate, Gannett, announced a competition for the position of “Taylor Swift reporter.”
The music, concerts, and film of Taylor Swift have become a form of collective psychotherapy for a world emerging from the gloom of the pandemic and immediately plunging into the shock of the darkness of violence and war crimes in the years 2022-2023. Fans of the singer demonstrate such emotions and engagement during performances that seismic activity equivalent to a minor earthquake has been recorded around the concert venues of Taylor Swift.
And who else, if not Taylor Swift, could be named the person of the year, when politicians and the powerful of the world demonstrate their complete incompetence and inability to resist evil? Against the backdrop of such grim historical events, one woman, embodying everything against which the darkest and most archaic forces of the world rebel, is making history and offering hope for a better future.
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